Siddhant Digvijay Jaitha is not just a name—he’s a movement in motion. A fourth-generation entrepreneur and Director at Atherton Engineering Co Pvt Ltd, one of India’s premier aviation parts suppliers, Siddhant’s professional journey spans far beyond the hangars and hardware of aerospace. He is the co-founder of multiple ventures including Crunch & Munch, a health-focused snack brand; The Home Story, a luxury home décor label; Buena Comida, a cloud kitchen offering Mexican and Lebanese cuisine; and House of SDJ, a rising luxury streetwear label.
In addition to being a business innovator, Siddhant is a motivational speaker, author of three books, and host of the SDJ Podcast, where he interviews celebrities, entrepreneurs, and change-makers to share real stories that inspire. He is also a wellness advocate, having successfully reversed his Type-2 diabetes through disciplined lifestyle changes. His passion for self-transformation, health, and purpose-driven leadership has earned him speaking engagements and active roles with organizations like CII, ICC, and TiE.
What ties it all together is Siddhant’s relentless drive to create value not just in business, but in people’s lives. Whether it’s through entrepreneurship, content, or community mentorship, he strives to uplift others with authenticity, vision, and integrity.
Siddhant’s journey into leadership was inspired by two powerful forces: legacy and transformation. Growing up in a family deeply rooted in entrepreneurship, he was exposed early on to the workings of Atherton Engineering. The lessons of business came naturally but it was personal adversity that truly ignited his path.
In his early twenties, Siddhant was diagnosed with Type-2 diabetes. What could have been a limiting life sentence instead became his defining moment. Rather than resigning to medication, he committed to reversing the condition through lifestyle changes, driven by research, discipline, and sheer willpower. That transformation wasn’t just physical it redefined his mindset, purpose, and leadership style.
This experience sparked his passion for wellness, resilience, and helping others navigate life’s challenges with strength and self-belief. Around the same time, Siddhant began taking on a larger role at Atherton Engineering, helping modernize the business while maintaining its proud heritage. Navigating these responsibilities at a young age refined his approach to leadership: adaptive, people-first, and purpose-driven.
Today, Siddhant defines leadership in 2025 as “purpose-driven influence” a blend of authenticity, emotional intelligence, and the courage to uplift others while staying anchored in one’s own values.
Sidhant’s leadership is grounded in a unique blend of personal resilience, creative vision, and business acumen. Over time, his perspective has evolved from chasing only external success to building a holistic life of impact, balance, and wellbeing.
At the heart of his decision-making and leadership are six core values:
- Discipline: Born from his health journey, discipline fuels his consistency, focus, and commitment to results.
- Integrity: Whether in business or relationships, Siddhant leads with honesty and accountability.
- Empathy: He values people above processes listening, understanding, and creating space for authentic dialogue.
- Purpose: Each of his ventures aligns with a larger vision of creating positive, meaningful change.
- Growth Mindset: He welcomes challenges and believes in constantly learning, adapting, and evolving.
- Well-being: Siddhant places mental, physical, and emotional health at the center of leadership and life.
His entrepreneurial ecosystem reflects this philosophy. From Crunch & Munch, which promotes healthy eating, to House of SDJ, a brand rooted in self-expression and individuality, every business serves a purpose beyond profit.
What sets Siddhant apart is his cross-domain fluency he is equally comfortable discussing aviation engineering, social entrepreneurship, podcasting, and nutrition science. This versatility makes him a compelling leader for the modern age, where complexity and creativity must coexist.
Siddhnt’s vision for leadership doesn’t stop at his own success it expands to empowering others, especially the next generation of entrepreneurs, creators, and change-makers.
Through the SDJ Podcast, he shares conversations that bridge inspiration and action. His books and motivational talks reflect his journey of resilience and discipline, giving young minds a roadmap to navigate life with courage and purpose. He actively creates opportunities for youth within his companies, encouraging experimentation, autonomy, and innovation.
He also credits much of his growth to mentorship learning from aviation veterans and entrepreneurial mentors who helped shape his confidence and clarity. Today, he pays it forward by mentoring emerging talent, creating inclusive workspaces, and building communities that support mental wellness, equity, and personal development.
Siddhant builds inclusive cultures by:
- Leading by Example: His health journey is a beacon of what’s possible through belief and effort.
- Promoting Equity: Talent at his companies is rewarded on merit, not background or privilege.
- Empowering Women & Youth: His sister is a co-leader at Crunch & Munch, and he actively mentors women and young professionals across sectors.
- Valuing Wellness: Physical and mental health are not afterthoughts they’re integrated into company culture.
His biggest leadership lesson? “You can’t lead others until you lead yourself.” It’s a mantra he lives by, proving that real influence stems from personal alignment, integrity, and consistency.
If he could offer advice to his younger self, it would be: “Trust the process, stay disciplined, and never underestimate the power of belief.”
In a world that often glorifies hustle and titles, Siddhant Digvijay Jaitha represents a new kind of leader rooted in purpose, driven by impact, and guided by wellness. He seamlessly blends legacy with modernity, discipline with empathy, and success with service.
As a business leader, content creator, wellness advocate, and mentor, Siddhant continues to prove that the best leaders don’t just build companiesthey build communities, inspire transformation, and redefine what it means to thrive.