Riyadh has opened Beast Land, the world’s first theme park by YouTube star MrBeast that offers real-life versions of his hit challenge-based games.
The park features cash prizes up to 7,000 Saudi riyals for daily winners across a host of multi-activity zones and competitions.
The park extends over a huge area, combines fun with friendly competitions and immersive experiences, and was launched as part of Riyadh Season 2025.
MrBeast, otherwise known as Jimmy Donaldson, has risen to the top ranks of YouTubers through viral stunts, larger-than-life contests, and spontaneous giveaways. His style of content, high-energy competition, survival games, and acts of philanthropy are formats that have won him a huge audience worldwide. Beast Land represents the next evolution of his brand: turning digital entertainment into immersive, physical experiences.
The idea of bringing his challenge universe into real life aligns closely with MrBeast’s long-standing approach of pushing creative boundaries. He has built a reputation over the years for creating big, expensive projects such as last-to-leave contests, giant obstacle courses, and mystery reward challenges. This is essentially taking that format into theme park form, where he will let his fans experience the thrill they normally watch from their screens.
Riyadh was chosen as the first location for Beast Land for a number of strategic reasons. For one, the Middle East represents a large part of MrBeast’s international audience, which reflects very strong regional engagement with his content. Secondly, Saudi Arabia has been aggressively developing its entertainment sector as part of broader national initiatives targeted at tourism and cultural development. Hosting a theme park of such a globally recognized creator fits with the country’s objective to be among the leading entertainment centers.
Beast Land also coincides with Riyadh Season, a major annual festival that brings international shows, attractions, and celebrities to the city. The scale of the park—188,000 square meters with dozens of challenge zones—is a huge investment and a clear sign of collaboration between MrBeast’s brand and Saudi Arabia’s entertainment agenda.
The daily cash prizes included in the park are a direct extension of MrBeast’s signature style. The inclusion of prize amounts going as high as 7,000 riyals fulfills the competitive spirit and thrill embedded in some of his most viral videos. Unlike traditional theme parks mainly centered on rides, Beast Land has been built around participation and performance, the thrills of winning, all of which echo facets of the creator’s digital identity. More broadly, Beast Land may set a model for influencer-driven physical attractions. As content creators become global entertainment brands, immersive venues like this illustrate the growing crossover between digital influence and real-world experiences. For MrBeast, the park represents a major expansion of his entertainment footprint. For Riyadh, it underlines the city’s emergence as a global destination for unique, high-profile entertainment offerings.
