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ehotel®: From Hidden Champion to Driving Force in Global Corporate Travel

ehotel®: From Hidden Champion to Driving Force in Global Corporate Travel
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In corporate travel, efficiency is no longer a buzzword – it has become a strategic imperative. Global businesses need more than access to accommodation – they require end-to-end processes that seamlessly connect booking, payment, invoicing and reporting. This is where ehotel® comes in, evolving from a German tech leader into a globally relevant platform for business travel and financial processes.

With over seven million hotel room options worldwide, aggregated from more than 600 reservation systems, ehotel® provides companies with a unique and centralised content base. The platform integrates all market-relevant providers into one interface, removing the need for external comparisons. Booking, selection and rate validation all happen within the same environment, ensuring policy compliance, simplicity and operational efficiency. But the true strength of ehotel® lies in what happens after the booking. The platform synchronises each transaction with payment, centralised billing, VAT frameworks and real-time reporting. This reduces complexity, ensures compliance and increases cost control.

CEO Fritz Zerweck puts it clearly:

“We solve one of the biggest pain points for international businesses: the invisibility of hotel spend in financial processes. With ehotel®, every booking becomes a VAT-compliant, digitally traceable transaction.”

At the core of this transformation is ehotel® Central Billing, an automated payment and invoicing solution that eliminates manual effort and streamlines accounting operations. By integrating booking data directly into corporate finance workflows, the platform creates measurable cost efficiencies in accounts payable processes while ensuring fully compliant VAT reclaim across regions and jurisdictions.

Another innovation is the ehotel® RFP Tool, launched in 2025, designed for procurement and travel managers running corporate hotel programmes. The tool enables sourcing teams to manage RFPs centrally, compare suppliers transparently and negotiate contracts more efficiently. Automated workflows and collaborative features streamline the entire procurement cycle. Preferential rates and negotiated terms are instantly activated on the ehotel® booking platform.

These capabilities are reinforced by newly developed sustainability features and reporting tools. Businesses can track carbon emissions per booking and align with ESG targets based on real-time data. This ensures that sustainability is no longer just a value statement but an actionable part of the travel strategy. 

A key milestone in ehotel®’s international expansion is its partnership with HCorpo, which provides access to Gekko Technologies’ integration with SAP Concur, the world’s leading platform for travel and expense management

. Users can book ehotel® content directly via the familiar Concur interface while benefitting from multi-source rate access, automated price validation, carbon filters and compliant invoicing in the 

background. The result is a seamless travel experience combined with strict adherence to corporate and fiscal requirements.

A particularly strong signal to the international TMC market is ehotel®’s partnership with Atriis, one of the most advanced travel technology platforms globally. Atriis allows travel consultants and corporate clients to work within the same environment, combining GDS, NDC, direct content and custom rates. ehotel® complements this with centralised payment, VAT-compliant invoicing and an integrated reclaim process that reduces administrative overhead for both TMCs and their corporate clients. This enables accounting teams to reconcile bookings and VAT reclaim in a single automated workflow. TMCs benefit from a white-label solution that handles the operational complexity while they focus on client service.

“Our technology acts like a back-office engine for TMCs. They retain their client relationships while we deliver automated compliance, finance integration and billing accuracy in the background,” explains Zerweck.

The success of this model is reflected not only in rapid market adoption but also in the recognition by the Financial Times, which named ehotel® one of Europe’s Fastest Growing Companies 2025. This distinction underlines the platform’s scalability, innovation and relevance far beyond its home market.

Instead of offering a siloed solution, ehotel® delivers seamless interoperability with the leading providers in the travel and finance ecosystem. Alongside Atriis and SAP Concur and Cytric, payment partners such as Airplus ensure secure transactions, VAT compliance and end-to-end cost transparency – while ehotel®’s back-end automation ensures VAT reclaim is a standardised step within the accounting process, eliminating manual reconciliation and minimising revenue leakage. The result is a connected ecosystem that maps the entire business travel lifecycle from booking to invoice in one integrated process.

Zerweck is convinced that the best is yet to come:

“We are scaling fast, but with purpose. ehotel® is not just a booking tool. It’s an enabler for smarter, cleaner and more controllable travel processes.”

ehotel® is a blueprint for a new generation of B2B platforms – data-driven, modular, globally connected and designed to bring clarity to the complexity of corporate travel management.

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