EDS launches OutdoorAdvertisingUAE.com, an online portal that allows consumers to search outdoor adverts located in the seven emirates.
It makes media planning for out-of-home (OOH) media simple as all types of media are brought under one virtual roof.
It is-targeted at advertisers, advertising agencies, corporations, and event marketers who look for efficiency and transparency during planning.
The outdoor advertising sector in the UAE is very crucial to the media industry, with the factors contributing to the growth including the pace of urbanization, the high mobility rate, and the developed transportation network in the UAE. The outdoor sector covers the highways, city areas, airports, and the metro.
Despite its efficiency, the OOH industry in the UAE has long been quite fragmented. There are various players dealing with diverse advertising categories and geographies, all working in their own distinct way with distinct processes, approval, and respective datasets.
The range of outdoor advertising formats that are being utilized in the UAE includes large-format outdoor advertising and unipoles to transit advertising on buses, taxis, and metros. Cinema screens, shopping mall advertising, and advertisements at airports are place-based media that have been used to advertise products. The above modes of advertising are highly effective for creating brand awareness and promoting products.
The industry has, in recent years, experienced a lot of change with the creation of digital out-of-home (DOOH) advertising. Digital billboards make it possible for advertisers to switch messages, modify content dynamically, and target campaigns based on certain times of the day or behaviors. This has led to more demand for improved planning tools that can facilitate advertisers in understanding complex OOH inventory.
“The launch of OutdoorAdvertisingUAE.com is a sign of this change that is taking place within the industry, moving more towards a centralized and efficient online model.” In this respect, the website provides a centralized point of information that covers all seven of the UAE emirates, providing a starting point for advertising agencies to assess outdoor advertising without having to contact various companies.
These platforms are becoming increasingly valuable because advertisers are demanding faster decision-making, greater transparency, and better media planning. For SMBs, event planners, or global companies entering the UAE market, having a centralized platform available will help reduce barriers of entry. In this regard, OutdoorAdvertisingUAE.com is a step towards modernization within the outdoor advertising sector in the UAE. The online platform plays a crucial role in creating a more efficient and informed approach to carrying out outdoor advertising in this dynamic industry.
